Design Studio Website
Saturday, July 10, 2004
Dr. Edward De Bono on Creativity
-- Far too many people believe that creativity is just being different. True creativity must deliver real value.
-- Technology itself will not provide new ideas. It is better used to achieve or deliver a designed value.
-- All valuable creative ideas are logical in hindsight (with an unfortunate Catch 22 - that it is therefore not seen as being creative).
-- There is no substitute for business competence, efficiency and cost control. But business also has to deliver real value.
-- There are two main uses for creativity. First to do what you are doing in a better way. Second to do better things.
-- If you are inhibited it is difficult to be creative. But making you uninhibited does not itself make you creative.
-- It is not enough to have innovation as an intention. You need to do something about it.
-- There is a need to allocate time to creative thinking. And a need for formal creative training.
-- New ideas should receive formal recognition, even if they are never used. Having your ideas recognised is extremely motivating.
-- Allocate space, responsibility and clear expectations for creative thinking, in the same way you would for other business processes).
-- If clear objectives are not set, new ideas are a risk.
-- Establish channels for ideas to flow through the organisation. That way, once ideas are created, they can be judged on their merits, rather than being lost in they system.
-- Humour is by far the most significant behaviour of the brain, revealing the fact that our brain patterns are not symmetric (the route from A to B is not necessarily the same as the route from B to A).
-- Set out a creative hit list which lays out the areas which new thinking needs to target.
-- Every organisation should have a "concept department".
posted by Naina @ Permalink 7/10/2004 12:05:00 AM   4 comments  --- Google It! ---
4 Comments:
At 7/10/2004 04:51:00 AM, Anonymous Anonymous said...
At 7/16/2004 08:02:00 PM, Blogger Jeffrey said...
At 7/16/2004 09:24:00 PM, Blogger Naina said...
At 7/21/2004 09:49:00 AM, Blogger OceanBlue said...

i will take each one of those highlights every day, to think about it. Thanks for sharing,
Leila
 

What is the srouce for these? One of his books? i'd like to be able to look at some of them in context.
 

This comment has been removed by a blog administrator.
 

It's enlightening to read the point of view about creativity. What's more important is what actions to take to make ourselves more creative. I think abhishek has quite some good to-do list.
 
Post a Comment

blog navigation
recent entries
monthly archive
innovation links
changethis manifestos
design links
other links
   
RSS and XML Feed Subscribe to Innovation with Bloglines
Listed on BlogShares I'm on orkut
My profile on LinkedIn My profile on Ecademy
Skype Me! Blogger Profile
Innovation Challenge Judge Blogstreet Profile

directions for using the blog
all links are in green: when you take your mouse-pointer over a link, it turns blue with a dashed gray underline. links in the post-body are also dash-underlined.

all links to useful information within the blog are under the *blog navigation* sidebar on the top-right.

the topmost right-corner advertises the yellow pages service provided by my parent organization, InnovationNetwork.

the ASIDE Innovation Blog does not advertise for third-parties and there are no pop-ups associated with the blog.

for any complaints kindly e-mail me at asideblog [at] gmail [dot] com.

Naina Redhu has no liability for the contents on the pages of the weblinks under the *innovation*, *design* and *other* categories.

the *ideas@aside* logo is the sole-property of ASIDE and Naina Redhu and is copyrighted under the Creative Commons like the rest of the graphics and writing existing on the ASIDE Innovation Blog.

the blog has been optimized for Internet Explorer and uses websafe colors. the color scheme has been extensively researched for eye-safety for on-screen viewing as well as for the impact of colors on the brain. the colors on this weblog are suitable for a stress-free read and will relax all five senses.

comments relating to subject-matter under innovation / creativity and design / colors are welcome.
All comments, ideas and thoughts on the ASIDE Innovation Blog
are property of their authors unless otherwise stated
Copyright Naina Redhu, 2004
ASIDE is powered by Blogger