Design Studio Website
Thursday, July 01, 2004
Innovation Strategy
Resolving Innovation Strategy

Technology is one of the most important resources we have as a civilization. It's both the threat and the promise. Huge opportunities, and no lack of disruptive innovation.
But, Should we continue to reinvent ourselves around disruptive innovation, or should we transition our focus to capitalize on continuous innovation?

For the first phase of innovation, everybody wants it - it's an investment; we're in the future; we've got plenty of cash; this is good - and everybody knows where they want to get: to the future.

Do the "Rethinking What is Core exercise.
Core is whatever gives you the competitive advantage that allows the customer to pick your product and not the other guy's. Price, technology innovation, styling, channel, service: whatever it is, that's core. Everything else is context.

As markets mature, whatever used to be core becomes context. You have to extract resources out of these things since they're no longer giving you competitive advantage. The objective is to extract resources from context in order to repurpose them from core. The game is to identify the processes that don't differentiate, find ways to get out of them, and use the resources for the next level.

Understand that your advantage is innovation, but don't get locked into a particular style of innovation as the only possible response, and particularly don't become petulant if that style of innovation is not in vogue at the time you want it to be. There is no excuse to be petulant as an entrepreneur. It's just not an adjective you're allowed to use.

(Source: AlwaysOn here.)
posted by Naina @ Permalink 7/01/2004 12:46:00 AM   0 comments  --- Google It! ---
0 Comments:
Post a Comment
blog navigation
recent entries
monthly archive
innovation links
changethis manifestos
design links
other links
   
RSS and XML Feed Subscribe to Innovation with Bloglines
Listed on BlogShares I'm on orkut
My profile on LinkedIn My profile on Ecademy
Skype Me! Blogger Profile
Innovation Challenge Judge Blogstreet Profile
directions for using the blog
all links are in green: when you take your mouse-pointer over a link, it turns blue with a dashed gray underline. links in the post-body are also dash-underlined.

all links to useful information within the blog are under the *blog navigation* sidebar on the top-right.

the topmost right-corner advertises the yellow pages service provided by my parent organization, InnovationNetwork.

the ASIDE Innovation Blog does not advertise for third-parties and there are no pop-ups associated with the blog.

for any complaints kindly e-mail me at asideblog [at] gmail [dot] com.

Naina Redhu has no liability for the contents on the pages of the weblinks under the *innovation*, *design* and *other* categories.

the *ideas@aside* logo is the sole-property of ASIDE and Naina Redhu and is copyrighted under the Creative Commons like the rest of the graphics and writing existing on the ASIDE Innovation Blog.

the blog has been optimized for Internet Explorer and uses websafe colors. the color scheme has been extensively researched for eye-safety for on-screen viewing as well as for the impact of colors on the brain. the colors on this weblog are suitable for a stress-free read and will relax all five senses.

comments relating to subject-matter under innovation / creativity and design / colors are welcome.
All comments, ideas and thoughts on the ASIDE Innovation Blog
are property of their authors unless otherwise stated
Copyright Naina Redhu, 2004
ASIDE is powered by Blogger