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Thursday, July 01, 2004
Price of Bright Ideas
From a White Paper released by Imaginatik last summer: ROI of idea management.

"Costs of idea management, as well as its benefits.

--Advisory services
--Reward and recognition

Main types of return on investing in ideas:

--Return from specific ideas
--Return from improved innovation processes
--Return regarding corporate objectives

Imaginatik breaks ROI down even further:

--New Markets for Existing Products
--New Products and Concepts
--Revenue Acceleration
--Cost Reduction and Productivity Improvement
--Process Replacement
--Avoiding Waste by Selecting Quality Concepts
--Employee Involvement
--Strategic Goals and Specific Targets"

(Source: Fast Company Innovation blog Here).
posted by Naina @ Permalink 7/01/2004 12:46:00 AM   0 comments  --- Google It! ---
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