Design Studio Website
Friday, September 17, 2004
What Steve Wozniak Learned From Failure
The Apple II was a hit. The Cloud Nine universal remote was not. Here's what Steve Wozniak learned about creativity, and what it means for his latest venture. An excerpt from Juice: The Creative Fuel that Drives World-Class Inventors.

Failure is the rule rather than the exception, and every failure contains information. One of the most misleading lessons imparted by those who have reached their goal is that the ones who win are the ones who persevere. Not always. If you keep trying without learning why you failed, you'll probably fail again and again. Perseverance must be accompanied by the embrace of failure. Failure is what moves you forward. Listen to failure.

But there are different kinds of failure. Sometimes, failure tells you to give up and do something else entirely. Other times, it tells you to try a different approach, a new route to the top of the mountain. Or it may tell you to make a detour. Sometimes, it tells you that you need help. Sometimes, it doesn't seem to tell you anything. Linda Stone, a former executive at both Apple Computer and Microsoft, recalls a conversation she participated in with Steve Wozniak and Dean Kamen, perhaps the two best-known living inventors.

"I'll never forget it," Stone says. "They just were talking about all their failures, and how they both felt like failures." They were almost bragging about various laboratory fiascoes and catastrophes. Given their success, this seemed extraordinary. According to Stone, the conversation occurred just before an awards ceremony. "They were both being celebrated," she says. So Wozniak and Kamen clearly weren't talking about their failures as a way of feeling sorry for themselves. Rather, they were identifying with a thinking strategy they both had in common. "Every failure is a learning experience," concludes Stone, "and it should be seen as part of progress, rather than seeing it as the enemy."

SOURCE: HBS WorkingKnowledge

posted by Naina @ Permalink 9/17/2004 02:06:00 PM   1 comments  --- Google It! ---
At 9/18/2004 03:55:00 PM, Anonymous Anonymous said...

way to go...
It reminds me of the one liner: "If it doesn't break you, it makes you stronger" and there are many others, but that's later.

nice article.

Post a Comment

blog navigation
recent entries
monthly archive
innovation links
changethis manifestos
design links
other links
RSS and XML Feed Subscribe to Innovation with Bloglines
Listed on BlogShares I'm on orkut
My profile on LinkedIn My profile on Ecademy
Skype Me! Blogger Profile
Innovation Challenge Judge Blogstreet Profile

directions for using the blog
all links are in green: when you take your mouse-pointer over a link, it turns blue with a dashed gray underline. links in the post-body are also dash-underlined.

all links to useful information within the blog are under the *blog navigation* sidebar on the top-right.

the topmost right-corner advertises the yellow pages service provided by my parent organization, InnovationNetwork.

the ASIDE Innovation Blog does not advertise for third-parties and there are no pop-ups associated with the blog.

for any complaints kindly e-mail me at asideblog [at] gmail [dot] com.

Naina Redhu has no liability for the contents on the pages of the weblinks under the *innovation*, *design* and *other* categories.

the *ideas@aside* logo is the sole-property of ASIDE and Naina Redhu and is copyrighted under the Creative Commons like the rest of the graphics and writing existing on the ASIDE Innovation Blog.

the blog has been optimized for Internet Explorer and uses websafe colors. the color scheme has been extensively researched for eye-safety for on-screen viewing as well as for the impact of colors on the brain. the colors on this weblog are suitable for a stress-free read and will relax all five senses.

comments relating to subject-matter under innovation / creativity and design / colors are welcome.
All comments, ideas and thoughts on the ASIDE Innovation Blog
are property of their authors unless otherwise stated
Copyright Naina Redhu, 2004
ASIDE is powered by Blogger