By Mohammad Javad Salimian (Teheran Times)
In today's complex, competitive, and changing global business world, creativity plays a significant role in an organizational success which is applicable at all levels of operations in an organization. All people have the potential to be creative. Only those managers and organizations will be successful who are committed to creative thinking, boosting creativity throughout the organizations, finding and removing obstacles and applying effective strategies to unleash the potential creativity within them and their organizations.
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