Design Studio Website
Tuesday, June 22, 2004
Innovation and What Customers Want
Innovation is all about knowing what the customers want.

Innovation is all about identifying with community needs.
Companies are deemed to be innovative if they follow the needs of their customers.
A business is unlikely to be sustainable unless it has an excellent understanding of why the community needs it in the first place. Innovations that are not about improving how a business serves its customers are pointless. Innovation comes from understanding your customer base and putting positive pressure on your organisation to think about where customer needs are moving. If you are not aligned with customers and their needs, then you start heading into left field, which has no value because you end up with products no one wants.

--Conduct surveys of customers on a regular basis.
--Pay attention to letters from customers.
--Make sure people in the company think about what the company's role is in understanding the community's needs and understand that role. Once the purpose is understood, then everything starts to line up.

1. Know your customers: Innovation is pointless if you do not know what people want.
2. Anticipate their needs: Align innovation programs with client desires.
3. Know your own purpose: Don't let innovation go "left field".
4. Streamline existing processes: Innovate what you do now to make it better.

posted by Naina @ Permalink 6/22/2004 09:06:00 PM   0 comments  --- Google It! ---
Post a Comment

blog navigation
recent entries
monthly archive
innovation links
changethis manifestos
design links
other links
RSS and XML Feed Subscribe to Innovation with Bloglines
Listed on BlogShares I'm on orkut
My profile on LinkedIn My profile on Ecademy
Skype Me! Blogger Profile
Innovation Challenge Judge Blogstreet Profile

directions for using the blog
all links are in green: when you take your mouse-pointer over a link, it turns blue with a dashed gray underline. links in the post-body are also dash-underlined.

all links to useful information within the blog are under the *blog navigation* sidebar on the top-right.

the topmost right-corner advertises the yellow pages service provided by my parent organization, InnovationNetwork.

the ASIDE Innovation Blog does not advertise for third-parties and there are no pop-ups associated with the blog.

for any complaints kindly e-mail me at asideblog [at] gmail [dot] com.

Naina Redhu has no liability for the contents on the pages of the weblinks under the *innovation*, *design* and *other* categories.

the *ideas@aside* logo is the sole-property of ASIDE and Naina Redhu and is copyrighted under the Creative Commons like the rest of the graphics and writing existing on the ASIDE Innovation Blog.

the blog has been optimized for Internet Explorer and uses websafe colors. the color scheme has been extensively researched for eye-safety for on-screen viewing as well as for the impact of colors on the brain. the colors on this weblog are suitable for a stress-free read and will relax all five senses.

comments relating to subject-matter under innovation / creativity and design / colors are welcome.
All comments, ideas and thoughts on the ASIDE Innovation Blog
are property of their authors unless otherwise stated
Copyright Naina Redhu, 2004
ASIDE is powered by Blogger