Design Studio Website
Wednesday, July 21, 2004
Personal Motivational Factors Affecting Innovation
At the individual level, numerous motivation-related factors have been identified as drivers of creative production.

Key motivational factors affecting innovation :

1. Intrinsic versus extrinsic motivation   
     Intrinsic motivation is a key driver of innovation. Extrinsic interventions such as rewards and evaluations appear to adversely affect innovation motivation because they appear to redirect attention from "experimenting" to following rules or technicalities or performing a specific task. Furthermore, apprehension about evaluation appears to divert attention away from the innovation because individuals become reluctant to take risks since these risks maybe negatively evaluated. Contrarily, in order to be creative, individuals need freedom to take risks, play with ideas and expand the range of considerations from which solutions may emerge.

2. Challenging individuals   
     Open-ended, non-structured tasks engender higher creativity then narrow jobs. This occurs by virtue of the fact that people respond positively when they are challenged and provided sufficient scope to generate novel solutions. It appears that it is not the individual who lacks creative potential but it is the organizational expectations that exert a primary debilitating effect upon the individual's inclination to innovate.

3. Skills and knowledge   
     Creativity is affected by relevant skills such as expertise, technical skills, talent, etc. However, such domain-related skills can have both positive as well as negative consequences. Positively, knowledge enhances the possibility of creating new understanding. Negatively, high domain-relevant skills may narrow the search heuristics to learn routines and thereby constrain fundamentally new perspectives. This can lead to functional "fixedness".

Source: "Culture and climate for innovation" by Pervaiz K. Ahmed, European Journal of Innovation Management
posted by Naina @ Permalink 7/21/2004 01:17:00 AM   1 comments  --- Google It! ---
At 7/21/2004 05:33:00 PM, Anonymous Anonymous said...

Uh, just thought I'd pop by and say hello - your previous layout was slicker. I like the Cancer Omega quote though - which is why I use it on the egroup. Take care :)
Post a Comment

blog navigation
recent entries
monthly archive
innovation links
changethis manifestos
design links
other links
RSS and XML Feed Subscribe to Innovation with Bloglines
Listed on BlogShares I'm on orkut
My profile on LinkedIn My profile on Ecademy
Skype Me! Blogger Profile
Innovation Challenge Judge Blogstreet Profile

directions for using the blog
all links are in green: when you take your mouse-pointer over a link, it turns blue with a dashed gray underline. links in the post-body are also dash-underlined.

all links to useful information within the blog are under the *blog navigation* sidebar on the top-right.

the topmost right-corner advertises the yellow pages service provided by my parent organization, InnovationNetwork.

the ASIDE Innovation Blog does not advertise for third-parties and there are no pop-ups associated with the blog.

for any complaints kindly e-mail me at asideblog [at] gmail [dot] com.

Naina Redhu has no liability for the contents on the pages of the weblinks under the *innovation*, *design* and *other* categories.

the *ideas@aside* logo is the sole-property of ASIDE and Naina Redhu and is copyrighted under the Creative Commons like the rest of the graphics and writing existing on the ASIDE Innovation Blog.

the blog has been optimized for Internet Explorer and uses websafe colors. the color scheme has been extensively researched for eye-safety for on-screen viewing as well as for the impact of colors on the brain. the colors on this weblog are suitable for a stress-free read and will relax all five senses.

comments relating to subject-matter under innovation / creativity and design / colors are welcome.
All comments, ideas and thoughts on the ASIDE Innovation Blog
are property of their authors unless otherwise stated
Copyright Naina Redhu, 2004
ASIDE is powered by Blogger