Design Studio Website
Tuesday, November 09, 2004
Innovation Only Makes a Difference when it's Accepted
(from the WebProNews)

There is a dilemma that is inherent in technical innovation. As the innovators, we tend to get caught up in the possibilities of technology and base our business decisions on it. But the fact is that the success of technology only takes place with widespread adoption by the general public.

In the high tech business, we tend to be surrounded with others like ourselves. We are the classic early adopters, looking for the latest technological gizmo. We tweak our computers and other various electronic gadgets, spend hours tracking down problems with drivers and happily put up with bug after bug to gain an edge over the less technically savvy. In our biz, we all tend to be members of this relatively small segment of the real world. Unfortunately, we sometimes make decisions that seem valid because everyone we talk to agrees with us. It's not until the public flatly rejects our innovations that we realize it was never capable of going beyond the research lab.

Search, or the Internet in general, ultimately doesn't move forward until the public adopts new innovations in sufficient numbers to develop critical mass. If that mass never happens, the innovation withers and dies.

So, if you ask me, or any of the others who have been writing about this, which of the emerging search innovations will make the difference in the industry, you might be asking the wrong person. I'm a geek. Go ask your Aunt Mildred, but be prepared to spend some time explaining what you're talking about.
posted by Naina @ Permalink 11/09/2004 08:57:00 AM   0 comments  --- Google It! ---
Post a Comment

blog navigation
recent entries
monthly archive
innovation links
changethis manifestos
design links
other links
RSS and XML Feed Subscribe to Innovation with Bloglines
Listed on BlogShares I'm on orkut
My profile on LinkedIn My profile on Ecademy
Skype Me! Blogger Profile
Innovation Challenge Judge Blogstreet Profile

directions for using the blog
all links are in green: when you take your mouse-pointer over a link, it turns blue with a dashed gray underline. links in the post-body are also dash-underlined.

all links to useful information within the blog are under the *blog navigation* sidebar on the top-right.

the topmost right-corner advertises the yellow pages service provided by my parent organization, InnovationNetwork.

the ASIDE Innovation Blog does not advertise for third-parties and there are no pop-ups associated with the blog.

for any complaints kindly e-mail me at asideblog [at] gmail [dot] com.

Naina Redhu has no liability for the contents on the pages of the weblinks under the *innovation*, *design* and *other* categories.

the *ideas@aside* logo is the sole-property of ASIDE and Naina Redhu and is copyrighted under the Creative Commons like the rest of the graphics and writing existing on the ASIDE Innovation Blog.

the blog has been optimized for Internet Explorer and uses websafe colors. the color scheme has been extensively researched for eye-safety for on-screen viewing as well as for the impact of colors on the brain. the colors on this weblog are suitable for a stress-free read and will relax all five senses.

comments relating to subject-matter under innovation / creativity and design / colors are welcome.
All comments, ideas and thoughts on the ASIDE Innovation Blog
are property of their authors unless otherwise stated
Copyright Naina Redhu, 2004
ASIDE is powered by Blogger