Design Studio Website
Tuesday, July 13, 2004
Jonathon Porritt on Creativity
1. In order to come up with a few good ideas (or even one great one) then you have to generate lots of ideas.
2. For sustainability (or any other idea) to happen it needs to be desirable, not simply necessary.
3. For ideas to be valuable you have to move from 'stop' mode (don't do this) to 'go' mode (coming up with ideas to solve the problem).
4. Don't point out what is wrong, encourage and enable others to implement what is right.
5. Getting ideas into fruition is often not about altering policies or management processes but mindsets.
6. Cerebral creativity is not enough. It needs to be made into operational creativity. Engineers are at the core of this.
7. New ideas should be sustainable, not just clever.
8. Product innovation in its own right is not necessarily valuable. Desirability is the key to success.
9. Putting sustainability at the core of organisations means switching from a 'deal with it afterwards' mentality to 'building it in'.
posted by Naina @ Permalink 7/13/2004 12:31:00 AM   1 comments  --- Google It! ---
At 7/14/2004 01:44:00 AM, Anonymous Anonymous said...

During the week I look foward to receiving those "hai kais" where you share with us small drops of wisdom and make me think about different perspectives about Criativity and Innovation. "New Ideas shoud be sustainable, not just clever", "captured my attention today. There will be a seminar in Boston, in the middle of August about Innovation process (phase type of process) and IDEO process, with Tom Kelley. The purpuse, as I understood it,is to discuss abou those processes and have a better sense of those process.I believe that there is more information in the site, from where I received the info.
Thanks for sharing
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